• Written by Mike Boyd
If — 6 months ago — you opined that the world would be locked down in the various ways we have seen unfold in the past month, you would have drawn ire and eye-rolling on a biblical scale.
To quote the lyrics to People’s Faces by Kate Tempest;
Was that a pivotal historical moment
We just went stumbling past?
Well here we are
Indeed — here we are, and it’s a huge opportunity for us all.
• Written by Mike Boyd
Today we released updates to both the Apple iOS and Google Android versions of Embark – our global wayfinding and transit app.
• Written by Mike Boyd
Media and marketing scribes in Australia were ignited somewhat last week with news of the imminent awarding of one of the largest outdoor media contracts in Australia — the City of Sydney’s street furniture and outdoor advertising assets. The official timetable quotes February as the expected announcement date.
Comprising over 2,000 physical assets, the City of Sydney contract has been held by JCDecaux since 1999, and the tendering process has been underway for over 12 months.
• Written by Mike Boyd
Right off the bat, the changes to the Australian outdoor advertising market over the past couple of weeks are very positive.
Stronger competition in a consolidated market will accelerate investment in innovation of hardware and software and will mean that the influence of digital out-of-home (DOOH) screens, not just the size, will shape the market as it approaches the magic $1 billion mark.
• Written by Mike Boyd
The team here at Contact Light (makers of the Embark transit app) have just completed a successful launch campaign in Brisbane, testing our patented tech across a network of XTD’s digital out-of-home (OOH) screens that span 4 metro stations.