Right off the bat, the changes to the Australian outdoor advertising market over the past couple of weeks are very positive.

Stronger competition in a consolidated market will accelerate investment in innovation of hardware and software and will mean that the influence of digital out-of-home (DOOH) screens, not just the size, will shape the market as it approaches the magic $1 billion mark.

The team here at Contact Light (makers of the Embark transit app) have just completed a successful launch campaign in Brisbane, testing our patented tech across a network of XTD’s digital out-of-home (OOH) screens that span 4 metro stations.

I recently wrote an article titled throw your tablet strategy away. I wrote this as I observed “phablets”, as well as smartphones more generally, eating further into the sales and use cases of larger format computers.

We’ve just gone live with OTTO – a campus companion for students – and it’s written entirely in Swift. As with any new technology, it can be a difficult to decide when is the right time to abandon the old and start using the new, or if that’s even the right decision at all, but we are indeed all-in on Swift, right now. Here’s a few of the things that factored into our decision.

No matter how many hours you’ve spent developing your app, no matter how good your team of developers are, it’s going to crash. But that’s ok – crashes aren’t something to fear. With the right crash reporting tools in place, a crash can often provide enough information to fix the problem.