Why I’m still wearing my Apple Watch

A couple months into using an Apple Watch I said that it needed to get better before I could recommend it. When I wrote that in my last article on the Apple Watch, I wasn’t sure how much longer I’d be wearing it for. Well, the Apple Watch hasn’t actually gotten much better, yet I now lean on it’s conveniences and capabilities more times a day than I can count, almost without realising it.

Throw your consumer tablet strategy away

If your mobile strategy includes tablets, now is the time to resign yourself to the reality that they’re not a part of our consumer mobile future. They’re a part of our rapidly dissolving consumer PC past.

Mobile advertising is about to be fundamentally disrupted

When discussing emerging trends in mobile device use recently, I was asked what the future might look like and what changes might pose the greatest threats to existing business models. The industry that sprung immediately to mind was advertising, which is about to change forever, for three key reasons:

Your business will be disrupted by autonomous vehicles

Engaged in conversation with colleagues about the future of transport today, I got talking about the impact that autonomous vehicles will have on the advertising industry. If that seems like a strange leap to make, bear with me. In fact, if you think that fleets of driverless cars only endanger the jobs of taxi drivers, you’ll be surprised to realise that your bottom lines might be in danger as well, whatever your business.